I’m currently looking for several homes for a series of Hoover Floor Care commercials and infomercials that will be filmed in January, February and March of 2020.
The Company is called TTI Floor Care, NA, and they manufacture floor cleaning products for Hoover, Oreck and Dirt Devil. They are located in Charlotte, and the project is being produced in-house.
The style of the campaign will be akin to that of a QVC or HSN Infomercial: a “Host” personality introduces the product, demonstrates its features and ease of use, while scenes of user testimonial interviews and “action" (B-Roll) shots are intercut into the program. As many as 10 different homes may be selected for filming.
“B-ROLL” LOCATIONS:
The B-Roll Homes are the locations where we will film the products in action: vacuuming stairs, washing the living room carpet, picking up a variety of spills, stains, etc. The B-Roll Homes are usually filmed in one day. There will be a location contract and liability insurance provided by the Production Company. Compensation is a location fee of $1500 per day. There would be a relatively small film crew of about 10-15 people. All rooms throughout the house may be considered for filming. If you have restrictions on any rooms please let us know. You must be agreeable to allow our decorators to carefully move your furniture around, if necessary. Your furniture may be used in the shot or tucked out of sight. In case of stain removal demonstrations, the crew will bring their own area rugs. They will also make sure to leave your home clean, and in the condition found.
“HOST HOUSE” LOCATIONS:
Homes selected for the Host House will be filmed over the course of 2 days, but will require several days in advance to prepare for filming. In some cases, your home may be needed over the course of a 6 day period, and will be compensated at a higher rate (see below). The filming typically takes place in a large spacious area such as a living room with ample ceiling height. It is absolutely okay to be present while we are filming, but it will need to be quiet on the set, especially while recording sound. If you require a hotel stay or pet day care, the Production will be happy to cover the costs. The film crew will be approximately 20-30 people, most of which will be there on the Pre-light and shoot days. Here’s a possible run down of events and compensation:
Day 1: Tech Scout with Crew ($400) likely to occur 2 weeks before the week of filming.
(Days 2-6 would be consecutive days all in the same week.)
Day 2: Set Dressing and Styling – repositioning existing furniture or styling the space with our own & placing temporary flooring (i.e. carpet or rugs). ($400)
Day 3: Prelight & Table Read ($2500 rate)
Day 4: SHOOT ($2500)
Day 5: SHOOT ($2500)
Day 6: Wrap out day ($400)
Total Potential Compensation: $8,700
INTERESTED?
I’d like to schedule an appointment to photograph your house to show to our director. After viewing the pictures, a visit may be scheduled for the director and his creative team to look at your home with an eye towards how it may be filmed.
OTHER CONSIDERATIONS:
We’d like to consider the entire interior of the house as available until our director comes to see it in person. He will have specific angles in mind. Some scenes may require a trained on-screen animal performer, so it may be a good idea to place your pet in a separate room/garage, etc. If your pet requires a day care situation, our company will pay for it.
After the filming is completed, your house will be returned to the condition found. It is our goal to be invited back, and in some cases we have returned to film the same house several times.
If you’d like to have your home considered for this project or any future ones, please email me at karlgolden@mac.com.